Virgin Care

Brand design

A brand designer at Virgin Care for two years, I have worked on a whole range of projects - from printed publications and awards ceremonies to bid materials to win commissioners.


Over the past 6 moths, I have been solely responsible for developing and delivering the full range

of corporate communications, including internal and external campaigns, using company branding guidelines and brand assets. I ensure consistency across materials and that all recent commercial/compliance/legal changes communicated by the business are fully integrated.

Alongside design, I also work with external suppliers, building relationships to ensure we that the organisation always has what it needs to look its best.


With a super-quick turnaround of work, I can be working on up to 6 different bits of work each day.

Some of these materials only taking a couple of hours to artwork, other projects are ever on-going throughout the year.


Working in the healthcare sector has really given me a purpose for everything I create. I’ve learnt that healthcare isn’t just about your patients and service users, but actually your own colleagues too. Sure, it’s a great feeling to know that the work you have created may help someone spot a health issue, or help them on the road to recovery, but it’s also amazing to know that I am are able to provide support to my own colleagues who work tirelessly to make a difference to people’s lives.

Difference magazine

A quarterly printed publication produced by the Marketing team which brings together the stories of how people across the business are making a difference and having an impact on the communities Virgin Care serve.

You Said, We Did

Each month Virgin Care makes one change in every single service it runs as a direct result of feedback from the people who use the services. From little changes like moving chairs around to big ones – such as offering additional appointments or helping a patient with a specific request – it’s part of how Virgin Care makes sure that everyone feels the difference.

Feel the difference awards

 The Feel the difference awards are all about nominating someone who genuinely thinks, cares and does their bit to provide truly heartfelt service. Each year an awards ceremony is held to celebrate those who have delivered great care and improved the experience of service users.

Love your lunch

A colleague engagement incentive to encourage colleagues to take a break and love their lunch. Each Love your lunch pack focusses on a different health topic

(eg: anxiety) and includes an activity to take part in.

Virgin Care Private

A pilot clinic in the heart of Birmingham, offered pay-as-you-go health and wellbeing services to help you get well and live well. Offering the Virgin Care ethos to the whole experience,  clients were made to feel the difference and live life better.




©Lauren Platts 2019