Super Saving Heroes
CAMPAIGN // APP DESIGN
Super Saving Heroes is a new children's savings account with RBS that uses incentives and rewards as a way to encourage children to save money.
Researched showed that parents are usually in full control of children's savings account until the child turns 16, or incentives only start when the child turns 16. The Super Saving Heroes account allows young savers to manage their account and earn rewards as they save.