John Lewis Exchange
Campaign // Service
John Lewis is much more than your average high street store. Selling everything from mattresses, sofas, lights and pretty much anything else you can think of, John Lewis can furnish your home. So why is it, that time short urbanites – a demographic who are always on the go and between a career and social life, just aren’t enthused by the brand?
Statistics show that 1 in 4 of these go-getters still live with their parents and so aren’t going to spend money on pricey products to furnish a home they don’t actually own.
The John Lewis Exchange is a new service that makes buying and owning John Lewis products much more accessible and affordable for this younger demographic.